あなたはビジネスのアイデアを必要としません; あなたは消費者の問題を必要とします


あなたはビジネスのアイデアを必要としません; あなたは消費者の問題を必要とします

The central message of this piece is simple: Stop looking for business ideas. Start looking for problems to solve. People’s problems constitute business ideas and opportunities. You cannot be a successful entrepreneur if your products do not meet any specific needs – and these needs must be problems that consumers are aware of and are eager to obtain solutions for. (more…)